Ross Anderson – Speed Demon and Marketing Whiz


Ross Anderson is the fastest American on two feet. A professional member of the obscure sport of speed skiing, he has been clocked at an astonishing speed of 154.06 miles per hour — the third fastest time ever recorded by a skier on Earth. Now, that's fast.      
Not only does Anderson hold the all-American record, which he set in 2006, he also holds the record as the fastest Native American. Of Mescalero Apache and Arapaho heritage, this six-time, all-American champion has pursued his passion for 16 years, racing mostly in Europe.

While just shy of the world record, Anderson has stood on the winner's podium at several World Cup events, including his second-place finish in 2001 at the infamous Aiguille Rouge course at Les Arcs, France, during the FIS World Championships, where he competed against 80 skiers from 22 nations. It was here that Anderson also became the first minority to stand on the podium for an Alpine Sport.

When not training or competing, Anderson plies his extensive marketing skills. Here in New Mexico, he spent five years as Marketing Manager for Ski Apache at Inn of the Mountain Gods in Ruidoso, and in January of this year signed on as Marketing Director of Taos Mountain Casino.
He developed his promotional skills, he says, out of necessity. “When I first started out in the sport, I was unable to get a manager or an agent. So while competing in the World Cup, I formed my own business promoting myself and getting corporate sponsorships.”
Anderson plans to continue Taos Mountain Casino’s tradition of fun and innovative promotions. “We’re revamping the entire casino,” he says. “Our new Web site is now up and running, and we’re revising our logo, giving ourselves a new look from top to bottom. And, of course, more promotions will be part of that.”

 


Ross Anderson Marketing Director

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One promotion sure to attract plenty of players is a motorcycle giveaway the casino will hold as part of the Summer of Love Festival being held in Taos to celebrate the 40th anniversary of the legendary film Easy Rider. “We’ve got quite a bit going on here, not just inside the casino, but also outside,” says Anderson. “We’re looking forward to getting involved in local expos and other events and to make our presence felt out in the community.”
Anderson himself is enjoying the small town life, which, he notes with a laugh, means he doesn’t have to spend hours sitting in traffic to get to work. “For me, it’s a half hour walk.”
Once there, he couldn’t be happier. “I am glad to be part of Taos Mountain Casino and look forward to working with the team of this great establishment,” he says. “I’m also excited to continue to help make Taos Mountain Casino even better known for everything it has to offer visitors – from its unique culture to its vast beauty.”

To learn more about Ross Anderson’s speed skiing career, visit and for the most up-to-date information on Taos Mountain Casino’s promotions and special events, read the article on page 29 or log onto www.taosmountaincasino.com.

Portions of the above profile were taken from Daniel Gibson’s article “Ross Anderson, the Speed Man,” originally published in the March 18, 2009 issue of the Santa Fe New Mexican, and used by permission.

 

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